No.

CRITERIA

5

4

3

2

1

1.

Visual Design and Aesthetics                     

Creativity: Does the flyer display innovative and unique design elements that make it stand out?

Layout: Is the information arranged in a clear, organized, and visually appealing manner?

Colour Usage: Are colours chosen purposefully to evoke emotion, highlight key elements, and align with the business’s branding?

Font Selection: Are fonts readable, consistent, and appropriate for the business’s tone?

Graphics and Imagery: Are high-quality, relevant images/ graphics used effectively to enhance the flyer?

2.

Content Quality and Clarity

Purpose: Is the main message of the flyer clear and aligned with its goal (e.g., promoting a sale, generating awareness)?

Essential Information: Does the flyer include all necessary details (business name, location, contact info, website/social media)?

Conciseness: Is the content concise and free of redundancy or irrelevant details?

Grammar and Spelling: Is the content free of grammar, punctuation, and spelling errors?

3.

Audience Targeting and Appeal

Understanding of Audience: Does the flyer appeal to the business’s target demographic (e.g., tone, imagery, offers)?

Cultural/Regional Relevance: Are the visuals and language appropriate and relatable for the audience?

Engagement: Does the flyer grab attention and hold the interest of the intended audience?

4.

Call to Action (CTA)

Clarity: Is there a clear, actionable CTA (e.g., “Shop Now,” “Visit Us Today,” “Call Now”)?

Prominence: Is the CTA visually prominent and easy to find?

Effectiveness: Does the CTA motivate the audience to take the desired action?

5.

Originality and Brand Representation

Authenticity: Does the flyer avoid overused templates and clichés, showcasing a unique approach?

Consistency: Does the flyer align with the business’s branding (logo, colour scheme, tone of voice)?

Brand Identity: Does the flyer clearly represent what the business stands for and offers?

6.

Technical Aspects and Practicality

Print Readiness: Is the flyer properly formatted and suitable for printing (e.g., resolution, bleed margins, colour mode)?

Distribution Suitability: Would the flyer be effective in its intended environment (e.g., posters, handouts, social media)?

Usability: Is the flyer user-friendly, such as containing scannable QR codes or clickable links?

7.

Time Management

Completes task well within the allotted time, demonstrating excellent efficiency

Sub-total     110